As a business owner, the goal of any business is to increase its net income. There are two ways to address this: 1) Reduce operating costs, and/or 2) Increase sales. Point of sale systems have been created just to give you a solution for these two obstacles. POS systems have helped retailers reduce their overhead and further increase their net income by helping them increase sales too.
While retailers can still enjoy lower overhead costs, they also take advantage of these features to increase their sales through better customer service and new channels offered by the Internet. Increasing sales offers a dramatically higher return on investment to the retailer as the potential is virtually limitless.
The following some of features POS systems offers to help retailers increase their sales:
- Integrated eCommerce – a new storefront not limited by geography or time
- Auctions – new sales channel and marketing channel
- Sales Order & Telephone Order modules
- CRM (Customer Relationship Management) – improved customer service
- Integrated mass email – low cost promotions
- Club pricing – improves customer loyalty
- Revolving A/R (Accounts Receivable) – improves customer loyalty through credit
- Customer loyalty points reward programs
- Gift card sales and redemptions built into the software
- Suggestive selling prompts for cashiers
- Receipt printers produce marketing messages
- New Signature Capture devices display marketing messages at the checkout line
At the end of the day, point of sale systems allow retailers to increase their geographical reach and become more efficient marketers. A well implemented POS system results in reduced marketing expenditures and increased sales volume. Talk to an agent today about your new POS solution and how we can help you drive your business forward. IPS is a registered ISO/MSP of Fifth Third Bank.